Thursday, May 19, 2011

Suggestive Selling

"Another holiday...more holiday themed products to push! UHHH!"  That's what I used to think when my boss would tell us we had to "suggest" these things to customers. I have since changed my attitude.
I remember telling my district manager that I found it difficult to try to sell all this stuff, that I wasn't good at "forcing" people to buy what they didn't really want or need. She asked me what I thought of the products and I agreed that they were cute and that some could be fun or useful. She asked me about the products...did I know how they worked or who could use them or what they could be used for. I told her everything that I knew and about how I would/could use them myself.
My D.M. then told me that all I had to do was just to share the information with the customer. They would make their own decision on whether they wanted to buy it or not. In essence, we were just providing them a service by telling them about the product. When I looked at it like that, it made sense. We don't tie them up and pull their wallets out and take their money. It IS their decision. And it IS part of my job to share the information.
I now feel more comfortable about this aspect of my job. And it also helps when people suggest things to me. We all make our own decisions. Hopefully, this will give you a different outlook, too.

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